Please review the case study provided on page 67 of your textbook Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors and answer the followings:

  • Can any firm beat Amazon in the marketplace for retailers? 
    • If yes, how can they do it in regards to competing with Amazon? 
    • If not, why not? Please justify your argument by providing the peer-reviewed sources.
  • Please evaluate the formidability/competitiveness of Google and Amazon.  
  • Assess Amazons major strengths and weaknesses and provide your understanding of Amazons compatibility. 
  • Research about as a potential competitor for Amazon and explain your analysis/conclusion.

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