Need a brand from Procter & Gamble Company at
http://us.pg.com/
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product Place/Distribution Promotion and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product Place/Distribution Promotion and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Note: Charts/graphs/tables do not count toward the word count. They are supplements not substitutes for verbiage.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Formatyour assignment consistent with APA guidelines.
Be sure to read theMarketing Communication and Brand Strategy Grading Guide for guidance on how the paper will be graded.

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