All required documents are uploaded.
Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion but an overview of what the plan entails and what it does not address.
Assignment Steps
Producing and marketing a product without regard to ethical legal and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical legal andsocial issues affecting your product or service in two markets:the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. then your other market is required to be the U.S. marketplace. The general information on your twomarketsshould be added to the Target Market section of your Marketing Plan.
Include the following:
Formulate a maximum 350-word executive summary including at a minimum the following elements:
Integrate the previous weeks’ sections and incorporate corrections and suggestions from the instructor’s weekly feedbackinto one comprehensive paper. Do not justput the individual papers together in one document. You are submittingone marketing plan.Headings correctly formatted are crucial in this assignment. The marketing plan should be a minimum of 3850 words and include the elements you have already explored from the following:
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references (12)from the previous weeks’ individual assignments in your marketing plan. This is a total of at least 15 academic references.
Format your assignment consistent with APA guidelines.
