• Before writing your discussion post, read the .
  • Write your discussion post by responding to the prompts below:
    • Choose the company or organization for your marketing campaign
      • You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company
    • Indicate your idea for a product or service that will be the focus of your marketing campaign
    • Briefly describe your product or service in basic terms:
      • What is the core problem that the product or service solves?
      • What are 2 or 3 key features of the product or service? 
    • How does the product or service you chose align with the story and brand of the overall company?
    • What challenges or risks could you face in a campaign to promote this product or service? 

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