Week 2 Discussion

Creating the Marketing Plan – Watch the video, Creating the Marketing Plan, and answer the following questions:

 

Question One

 

What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

 

Question Two

 

What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

 

Question Three

 

Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.

 

 

textbook: A Framework For Marketing Management, Sixth Edition

 

Chapters 2 and 3

 

 

Request one paragraph per question