Weekly Discussion

After reviewing Chapters 2-3 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.

Text book: A preface to marketing management

 

Part II – MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET

Chapter 2, Marketing Research – Process and Systems for Decision Making

Chapter 3, Consumer Behavior